Social media is also an excellent tool for building brand awareness, finding new leads, generating more website traffic, getting to know your audience better, gaining insight into the shopping habits of your best customers, and even improving your customer service. The trick to choosing the right social media platformfor your business is all about confirming the goals you want to achieve through social media marketingDifferent types of content work better with certain social media platforms, so it’s important that you consider the type of content which will work best for you and your brand. The type of content you create will depend on a number of things, including your industry, your brand, and your target audience, but content types you may focus on include:
Webinars and livestreams
Youtube – Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. People often go to YouTube for “how to” videos, edutainment, and sometimes just pure entertainment. Providing a mix of those will help you grow your audience. If you hit it just right, you might make the next viral business that brings your business to a much bigger spotlight. Successful videos generate millions of views, and that can easily translate into sales.
Facebook – Facebook is good for lead generation, and its advertising platform can be highly customized to target very specific audiences. Facebook is also a good platform for building relationships, showing the human side of your business, and turning leads into loyal followers and customers.
Twitter – If your business is about immediacy, and if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information. The type of content that works best on this platform is easily digestible textual content, such as how to articles, listicles, and quotations.Images perform better on Twitter than video, but text-based content still reigns supreme
Instagram – Instagram is focused on images. While text descriptions and hashtags can accompany your photo, you can’t add links to your posts. Instead, you get one link in your bio for users to go wherever you hope to send them. Founded in 2010, Facebook purchased Instagram in 2012. With the right photos, Instagram is a good platform to promote a wide range of products and services. Posts that include funny or glamorous photos tend to perform well on this social network.
Pinterest – Pinterest works on images , and this platform is great if you’re looking to drive sales because over 90 percent of users plan purchases using the platform. There are far more women on Pinterest than there are men, and it’s a graphics-heavy platform that lends itself to décor, food, art, fashion, wedding, travel, and other businesses that can leverage topics that produce beautiful and stunning photographs.
LinkedIn: LinkedIn is typically the choice platform for B2B businesses, if your goal is lead generation. This is also an ideal platform for editorial content, and it can help you establish and build authority for your brand, and engage leads through conversations.
Snapchat – Snapchat is a popular social network for younger users, under 30 crowd,.Snapchat doesn’t work for web users, it is focused entirely on its mobile app. But that doesn’t stop entertainment, automotive, lifestyle, and other brands from reaching out to its millions of users. . you may find success here. Founded in 2011, Snapchat has about 180 million active users, who send “snaps,” or short picture or video messages, to their friends and fans. The trick is, these videos only last for one viewing. After you watch, it’s gone for good. However, you can also add to your “story,” which has a longer lifetime.
TikTok – TikTok is a new social media platform that was launched last 2018. It’s an app that allows its users to create their own 15 second video clip and share them. Now it has 1.2 billion users worldwide with 500 million monthly active users. With these figures, it has now surpassed Twitter, LinkedIn and Snapchat – platforms which are obviously older.
WeChat – WeChat grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. WeChat is most popular in China and some parts of Asia. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more.
Tumblr – Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.