Digital marketing is the fastest growing area for marketers to keep ahead of their competition, for brand awareness and sales they need to keep up to date with current trends, technologies and strategies.
Here are some of the biggest digital marketing trends to follow in 2019:
Focus on Authenticity:
86% consumers states that authenticity is an important factor when deciding what brands to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up.
As consumers are increasingly showing no trust of advertising and marketing, not even authenticity but even brutal honesty is becoming critical for brands and the subject of worry because these days competition is tough.
Always try to motivate your customers to share their experiences and reviews with your brands. It will definitely show off, as consumers are more likely to say that content created by a consumer is authentic compared to content created by a brand or company.
Quality Content for improving SEO:
Search engines algorithms have changed their recently instead of keywords now they show preference to quality of content around the particular topics. As such marketers have started linking content to form clusters around topics relating to their category.
Focus on Long Tail keywords into your content. Interlinking website pages with keywords. Meaning when one page performs well the entire website will get a boost and gain traffic and ranking.
Mobile marketing is a part of digital marketing aimed reaching at target audience on their Smartphone, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Why Mobile Marketing is on peak these days:
- More than 1.2 billion people worldwide using mobile.
- A person spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop.
- By 2019 79% of advertising spend will be on mobile advertising.
- 80% of social media time is spent over the smartphones.
- 88% of users who search for a local business on mobile visit it within 24 hours.
- 89% of mobile usage is spent on apps.
- The first statistic alone stresses the importance of mobile advertising. 1.2 Billion users.
With so many people using mobile and having access to the internet almost anywhere they go the importance of mobile marketing is necessary.
That’s why companies are putting such focus on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brand too.
We don’t say, These numbers will show the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video they liked.
- 73% of businesses say videos have improved their conversion rate.
- 52% of consumers say that watching product in a videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
So these are the impacts of video on consumers. And don’t think only YouTube. To gain higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.
Live video is gaining popularity, with a large number of businesses using it for interviews, reviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc.
Corporate video marketing is on peak, don’t avoid.
Voice Search & Smart Speakers on Peak:
One third part of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant (Google’s Assistant, Siri) devices leading the way. Their capacity for recognizing human speech has improved significantly, they can be incredibly capable and helpful in both searching for information on the Web and doing things around the house.
How will businesses adapt to these changes? For now, there is no answer to this question.
According to a study, that by 2020, half of all search queries will be voice-based. Understanding the variation of voice search and implementing them into your marketing strategy will definitely do worthwhile for your brand.
Visual search has taken the user experience to a totally new level. With visual search, users can upload their image to conduct a search and to get more specific results.
Big brands such as Google, Pinterest and Microsoft have been focused on developing a stronger competition in interactive SEO Services: visual search.
As 93% of consumers consider visuals to be the key deciding factor in a purchasing decision, visual search engines are bound to revolutionize the retail industry.
Marketers can get the boundary on competitors by jumping on the visual search trend in 2019 to draw customers and serve them the perfect product and make them happy.
2019 will going to be about better consumer experience with personalization, automation and visual world technology. New marketing trends come to the surface year by year. Some of them will stay to reshape the industry; some of them fade away pretty quickly as they come into the existence.
Do your research.
And when needed – adapt.