Google My Business is easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
The Most Common Actions Customers Take on Listings
While views and searches are incredibly important, the real value for local businesses (and where marketers can most easily demonstrate their value!) is from the actions customers take after viewing a business on Google.
Visit your website
A customer views the business’s website.
A customer requests directions to the business.
A customer clicks on the listing to call the business.
A typical business receives 59 actions from their Google My Business listing each month
On average, 56% of actions on GMB listings are website visits
16% of businesses receive more than 100 calls each month from GMB
Only 5% of views result in an action. This grew between 2017 and 2018
Car dealerships receive the highest number of calls and website visits from GMB
Calls from GMB grew 22% between Q4 2017 and Q4 2018