Ashokdhar.in

Case Study of an Interior Designing firm

Background

Located in Raipur,Chhattisgarh, Kitchen Décor is dealing in the Interior designing. Dedicated to providing its clients the best interior designing solutions, the company handles all the different aspects of interior work whether it is the estimation, real interior work or procuring to satisfy the client.

The Problem

The website of the Kitchen decor was having some issues like the high load time and less traffic that was leading to negligible ROI. The client wanted us to redesign the website from the scratch to represent its business in a clear and better way, along with resolving all these issues.

RESEARCH & PLANNING

Our Strategy

After analyzing the issues, we determined that how they can be resolved and created the strategy accordingly. We focused on bringing seamless experience to the users, regardless which device they are using, because the user engagement matters a lot for conversions and ROI.

The Solution

Decreased load time

We focused on decreasing the load time by minifying the images, customizing Javascript and CSS, and using simple but effective themes. As images are the main content on the website that is used to display the work and completed projects, there was a lot of work to do for decreasing the load time.

Responsiveness

Another part of the solution was to make the website responsive. As the users use different devices to find the desired services, it was must to ensure that the website gets loaded and works effectively on all those devices.

Search Engine Optimization– The website was not properly optimized with high performance keywords and no mechanism to track its performance. We implemented the techniques and found out the less likely pages and changed design and adopted smart techniques to gain performance.

The Result

The website began to show results and we gained hits from new visitors and gained potential leads which increased our business. The client has hired us throughout the year and we are showing results and we are happy and satisfied with the final website.

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